The Effects of Green and Cause-related Marketings on Purchasing Intention of Cosmetics Consumers – the Moderating Role of Green Consumption Pattern
碩士 === 僑光科技大學 === 企業管理研究所 === 102 === Recent years, owning to the upsurge of environmental consciousness, a lot of countries and enterprises all used the earth protection and the public welfare as the wonderful slogan. They also become the limelight of the enterprise of cosmetics, that can let the c...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/qt4mxc |