| Summary: | 碩士 === 國立虎尾科技大學 === 休閒遊憩研究所 === 102 === This study established the tourism security alarm sign system and discussed the relationship between the attentions and preferences toward the tourism security alarm signs of people, by the physiological mode (eye tracking) and psychological model (preferences and cognitive behaviors). It applied the law of comparative judgment to discuss the preferences of the tourism security alarm sign system and used an eye tracker to develop the attentions of the tourism security alarm signs.
There are two stages in this study: it applied the law of comparative judgment (LCJ) to analysis the beauty, the conspicuousness and the appropriateness of preferred alarm signs of the stop and warning signs in the first stage. We arranged 12 different warning signs and stop signs in 66 groups and 28 groups by paired comparisons. Convenience sampling method was applied to select the surveyed students. We made them stare into the paired photos (in 15 seconds) and finish the survey to arrange the rank of preferences by the law of comparative judgment. The second stage, we selected 23 persons as the experiment subjects. We screened the suitable signs by the study of the first stage and recorded the eye tracking information of subjects by an eye tracker. We also performed a survey to figure out the visual behavior of signs by understanding their attention behaviors.
We collected 359 valid samples in the first stage (the effective response rate was 82.1%). The result revealed interesting signs are the most beautiful, and the second one are the standing signs for participants. The participants also identified the conspicuous and simple-designing signs are more suitable in tourism attractions. According to above, we could know that most familiar style for participants is the traditional stop sign.
We collected the following results from the second stage by eye tracking analysis: (1) In warning signs, the interesting and cute signs are preferred as the most beautiful and conspicuous signs, and the standing form is preferred as the most suitable form to communicate the messages; in stop signs, the simple-designing and bright color signs are the most conspicuous and most supported signs by general people. (2) Most people who have seen the signs are willing to obey the restrictions. And people also identify with that everyone should aware the potential risks in their tourisms. It should be a common sense. (3) Most people support that there is essential to set alarm signs. (4) People usually depend on the alarm signs in tourism attractions, and the signs could arouse people''s alertness. (5) Recreational behaviors effect some specific topics, especially in these five options: doing outdoor recreational behaviors or not, doing adventure activities or not, having a habit of tourism or not, notifying the warning or stop signs and the effect of sign''s integrity toward stop signs.
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