| Summary: | 碩士 === 國立虎尾科技大學 === 經營管理研究所 === 102 === By the development of internet, more and more investors select online trading as their transaction method, because it is faster, convenient and lower transaction fees. However, many studies have indicated that the online trading may make investors more speculative. This paper aims to investigate the characteristics of Taiwanese online investors, try to understand how the investors use invest system and their invest preferences, and inspect the overconfidence behavior as well. In the results find young men are more likely to engage in online trading. Of the mobile devices is convenience and always can get new information in a wide range of workplace, lead investors to trade online more frequently. Most investors are not satisfied with their past performance. Online investors have higher satisfaction on the Internet invest system functions. The study results summarized Taiwanese online investors some characteristics：Prefer capital gains and high-volatility stocks, refer to chart data when making investing decisions more frequently, and choose stocks to buy and sell on their own. Based on the above results, the online investors are more aggressive, more confident and speculative. Therefore, this study''s conclusions support arguments of previous studies about the overconfidence of investors.
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