A Study of the Consumer Behavior of Upper-Grade Elementary School Students And Main Caregivers in Yunlin County

• Main Authors: Ling-YA Huang, 黃鈴雅
• Other Authors: Jian-tai Wu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/c7892g

碩士 === 國立虎尾科技大學 === 財務金融研究所在職專班 === 102 === Abstract The purposes of this study were to investigate the present situation and correlation of upper-grade elementary school students and main caregivers in Yunlin County on the consumer behavior, and to examine the correlation between students’ different background and consumer behavior. In order to reach these purposes,this study used the questionnaires, the consumer behavior of upper-grade elementaryschool students questionnaires and the consumer behavior of main caregivers questionnaires, to collect the data in Yunlin County. The total samples of 317 valid questionnaires were collected from the survey. The obtained data was analyzed by descriptive statistics, chi-squared test, and Spearman’s rank correlation. The main findings were as follows: 1.The main consumer type of Yunlin Upper-Grade Elementary School Students was “Rationality Type”, “Frugality Type” was next, and then were“Show-off Type”and“Conformity Type”. “Impulse Type” was the least. The main consumer types of main caregivers were similar to students’. 2. With different ” gender ”,“ grade ” and “main caregivers’ academic background”, there was no significant difference on different consumer behaviors of upper-grade elementary school students. There were significant positive correlations between the role of main caregivers and students’ consumer behaviors. Moreover, there were significant negative correlations between the family income and students’ consumer behaviors. 3. There were significant positive correlations between the consumer types of main caregivers and students’ consumer types. Keywords: Upper-Grade Elementary School Students, Main Caregivers, Consumer Behavior