Industry Evolution of Chinese Tinplate Can Industry and Agile Strategy among Firms

• Main Authors: Hung-chang Lin, 林鴻昌
• Other Authors: Yi-min Chen
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/50451801390256749160

碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 102 === The focus of this research is on the development of metal packing industry in China. During the past decade China’s economy have experience dramatic growth, and switching its focus from planned economy to socialism based economy. This growth also affects the metal packing industry, but it also introduces competition from new-comers. The results of this research try to help metal packaging industry to identify its limitation, weakness and environmental factors that influence its marketing position and competitive advantages. Comparing data collected from key players in this industry for the past 20 years, we discover important strategies like IPO, parallel expansion, vertical integration and strategic cooperation among competitors, which key player uses to consolidate their marketing share. In conclusion we want the results to benefit metal packaging business by providing key factors that help minimize risk and extend market opportunity in the changing Chinese market.