| Summary: | 碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 102 === Social media has become the main platform where people interact in this information society, which is also an indispensable means of interpersonal communication for teenage students. However, the social impact of this social media is worth investigated to examine the role of the social media platform serves students either a stress reliever or becomes students' addiction.
Social media is a kind of online copy of actual interpersonal communication. This study aims at exploring the population of senior high school and vocational high school students, these students in the age have two obvious features: One is the adoption of different strategies to present themselves and maintain their self-face. The other is the concerns about their relationship with friends. Based on the above mentions, this study explores senior high school and vocational high school students' self-presentation strategies on social media from two points of view – Social Capital and Self-face. This study further examines how the different self-presentation strategies have impacted on the students' social support.
This study investigates Taiwan's senior high school and vocational high school students' self-presentation strategies on a social media website, Facebook. A field survey was conducted and a valid sample size of 1,416 was collected and analyzed by using Smart PLS. The findings of this study are as follows:
1. Social Capital has more significant influence on self-presentation strategy of Honest, whereas Self-face has more significant influence on self-presentation strategy of Deception.
2. Self-presentation strategy of Honest brings three kinds of social supports, whereas self-presentation strategy of Deception brings students low connection with the social circle, with merely weak and temporary supports.
On the basis of the study findings, conclusions and suggestions are provided for further academic research.
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