A Study of Marketing and Technological Capabilities of Born-Global Firms: The Case of S Bicycle Company in Taiwan

• Main Authors: Chia-o Chiang, 蔣佳娥
• Other Authors: Yung-Kai Yang
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/bw3nf7

碩士 === 國立高雄大學 === 國際企業管理碩士學位學程 === 102 === ABSTRACT In recent years, a new type of SME the “born-global firms” have been emerging in substantial numbers worldwide, and likely reflect a more diverse international business system in which any firm can succeed internationally. Among that, as the born-global firms, how they could contend against those multinational or large companies is also one of the main topics that the SME in Taiwan bicycle industry should concentrate on. This paper studies the born-global firms breaking into global markets and competing on a world stage, and research purpose is finding the crucial factors that would influence the internationalization of born-global firms. Based on literature reviews of SME’s internationalization and born-global firms’ development, in this paper, new research questions and model were designed for the study. Then here, that would be done by looking at a Taiwanese bicycle born-global firms to explicate the relationships between those elements and international development of the company. The paper is thus concerned with the entrepreneurship of SME and the characteristics of born-global firms. The research discovered that the innovation and marketing skills should be critical factors of internationalization strategy for the born-global firms. And in this study, the process from the entrepreneurial orientations to the adoption of strategies is also described.