| Summary: | 碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 102 === The purpose of research aims at understanding the present situation of drivers’ behavior intention, flow experience and leisure benefits in modified automobiles racing, and identify the relationships among three variables. A total of 124 valid questionnaires were collected from a sample of the modified automobiles drivers in Taiwan. The collected data were analyzed using descriptive statistics analysis, reliability analysis and validity analysis, different analysis and regression analysis. The findings are summarized as follows: (1) behavior intention is positively predictive of flow experience, and the dimension of loyalty was the most powerful. (2) flow experience is positively predictive of leisure benefits, and the dimension of ”loss of self-consciousness” were the most powerful. (3) behavior intention is positively predictive of leisure benefits, and the dimension of loyalty was the most powerful. (4) flow experience act as a moderator between behavior intention and leisure benefits. The results of this study are helpful to researchers who are interested in understanding the character of modified automobiles drivers and could be used as references for further studies.
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