Impacts of Experiential Marketing on Customer Satisfaction and Loyalty-The Case of Preschools Industry
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 102 === In this study, I explored the impact of experiential marketing for customer satisfaction and loyalty and took the preschools industry as an example. To be more precisely, I explored whether customer loyalty possesses mediating effect between the relationship...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bc8sht |