A Study of the Impact of Smartphone’s Brand Equity on Purchasing Willingness-Take Open Innovation and Three-Factor Customer Satisfaction as Moderation Variables

碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 102 === With the rapid development of global communication industry, each of the smartphone manufacturers actively launches various mobile phone models. No matter the appearance or user interface design, the manufacturers employ all their skills to keep on innovatin...

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Bibliographic Details
Main Authors:	Tung-yun Tsai, 蔡東澐
Other Authors:	Pao-Tiao Chuang
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/bgh7s6

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