A Case study of Entrepreneurial Marketing Strategy on SME: Case of “The Tee Inkers”

• Main Author: Nicholas Fitzgerald
• Other Authors: Liu, Day-Yang
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/57020805874603988446

碩士 === 國立臺灣科技大學 === 管理學院MBA === 102 === This case study will focus the marketing strategy on an SME (The Tee Inkers) in an emerging market and highly competitive. It would highlight the present marketing strategy of the company and would highlight some changes that could be done to improve the market share and revenue generating capabilities of the company. The Tee Inkers Pte. Ltd. is a custom apparel manufacturing and also designer apparel clothing business which operates in Indonesia and Singapore. The company faced several challenges in the first years of establishment and would rely on implementation of several marketing strategies to overcome these particular difficulties. Since then, the company is able to overcome these difficulties and would later be ready to tackle on larger challenges. The main conclusion drawn from this case study analysis is: Implementing an effective and efficient marketing strategy in The Tee Inkers Pte. Ltd. resulted in a significant improvement in the company. This has assisted the company to overcome the problems that was present in the first year of establishment. In a highly competitive and emerging market, the company is able to have a 200% overall growth in the previous year by implementing effective and efficient marketing strategy.