The Influence of the Word-to-Image Cognitive Process on the Scene Expression of Storyboards

• Main Authors: Shyh-bao Chiang, 蔣世寶
• Other Authors: Chun-wang Sun
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/72714214893678318374

博士 === 國立臺灣科技大學 === 設計研究所 === 102 === Vision is human’s primary sense to receive external stimuli。The development of visual technologies and channels of media has shaped the common cognition and application of images in modern time。In other words, communication of media influences individuals’ learning and recognition of visual symbols。This study focuses on individuals’ stimulus receiving of symbols, such as words and images, and their reaction toward visual transformation of imagery after cognition and experience。The literature review collects prior knowledge by broad concepts, and then concentrates on the aspects of individuals’ cognition process, learning background, patterns of sentences and literacy of formation of visual experience。By experiment, this study attempts to obtain visual imagery after comprehension of subjects of different attributes regarding different words。By visual scale of isometry, it reflects visual scene of cognitive result of scene setup。After collecting samples, it develops descriptive and inferable statistics by quantitative method。Variance analysis is conducted on reaction of different attributes in various situations。Correlation analysis aims to find if there is correlation or difference among different types of sentence。Analysis of covariance explores the visual literacy of students in this study upon their sensitivity to images。By analysis of covariance, it includes the dimension to observe the effect of the variables。Finally, it concludes statistical result of the items as the reference of conclusion and suggested chapters。First, according to result of pretest, visual reaction of cognitive imagery of students at different grades is not significantly different。It is inferred that the visual media in the surrounding become the subjects’ visual experience。They develop certain degree of visual literacy from experience。Secondly, it demonstrates that by different stimuli of words, subjects have different experiences in words to images。Among others, descriptive sentences are depicted by wide-angle composition。Expressive sentences establish size of scene by close-up setup。By primary investigation, this study intends to find if students have common cognition of lens language regarding reaction toward images in professional training and if they have special reaction and expression for professional presentation of visual imagery。In addition, it serves as reference to evaluate course design, instructional media and visual literacy in instruction of dynamic media design。This study aims to connect with the following qualitative related research as reference for audio theory and practical manufacturing in media design.