| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 102 === Case studies in the past have analyzed business difficulties and solutions in a rather straightforward manner. Students without practical management experience are unable to fully realize the application of management theories in actual practice. On the other hand, students with practical experience cannot understand the connotation displayed by textbooks. Unable to integrate theory and practical experience often leads to half of the result with twice the effort in case studies analysis.
Starting from 2005, Harvard Business School has proactively promoted case study analysis in Asia. Harvard case study differs from traditional case study in that the former can help students understand the uses of management theories in practical practice via the contents presented by the case study. Students are also able to experience the process of management analysis and decisions through pre-class reading, group and class discussions.
This case study presents an actual example in operation management and decision making，The managing director of Shin-Lan Construction &; Development Corp – Mr. Lin has finally acquired the construction land in Taipei city, where every inch of land is worth a gold. However, due to limitations of this land, various problems arise starting from development phase and the expenses was already far over the initial expected cost. At the board meeting, the management team presented their point of views, how should Mr. Lin makes this decision? Should the land be sold out or continue its development?
The thesis is divided into two parts: full content of the case study and teacher’s handbook. By understanding the concepts of positioning, strategy, marketing models, decision management, etc… the readers will be ready to cope with similar situations in the future.
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