Referral Reward Programs and Acceptance of Referral Likelihood-A Case Study of Medical Cosmetic Industry
碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === In recent years, many studies have confirmed that word-of-mouth plays an important role in the consumer decision making processes, especially in the medical or medical cosmetic industry. In order to increase the customer purchase intention, many companies try to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t6yz6f |