The effect of corporate benevolence trust on consumer attitude-A study of food indurstry
碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === The main purpose of current study is to explore a relatively effective way for a corporate to build trust with customers. The research was designed not only to understand the differences in the effects of three types of benevolent image of a corporate (instituti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54295901582844660250 |