The Influence of Different Manipulated Methods of WOM to Affective Commitment
碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === In recent years, word of mouth marketing developed rapidly, marketing staff actively use word of mouth marketing to induce consumers to spread reputation of products. Studies have confirmed that the behavior of spreading word of mouth not only affect the recipie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89604862756270996231 |