A Study based on Customer Participation Perspective to Discover the Relationships among Dining Experience, Experiential Value, and Word-of-Mouth
碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === Service personnel play an essential role for hotel restaurant operations. The customers’ dining experience can be promoted to reach higher satisfaction level through interactions between staffs and customers. Yet, customer’s intentions to share their experience...
Main Authors: | Hong-yin Guo, 郭虹吟 |
---|---|
Other Authors: | Tom M. Y. Lin |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/19816376238652903722 |
Similar Items
-
The Study of the Relationship between Experiential Marketing, Experiential Value and Word Of Mouth
by: Hsuan Ling, et al.
Published: (2006) -
A Case Study on an International Tourism Hotel-Impact of Customer Experience and Experiential Value on Word of Mouth Marketing
by: Huang Tzu Chi, et al.
Published: (2015) -
To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival
by: Chui Margaret S. M.
Published: (2018-06-01) -
The Effect of Experiential Marketing from Nintendo Wii and Flow on Customer Perceived Value and Word-of-mouth Communication
by: Mei-Yu Chiu, et al.
Published: (2008) -
The Effect of Intervention in Customer Participation on Word-of-Mouth
by: Lee, Jih-Chien, et al.
Published: (2011)