A Case study of BigData Analysis to Target Marketing on the e-commerce of Online to Offline Business Model
碩士 === 國立臺灣科技大學 === 工業管理系 === 102 === The arrival of digital era as well as popularization of internet and smart mobile devices have promoted online shopping as it is easy to access product and price information. On the other hand, traditional shopping store still has its advantages such as better m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n3w8eg |