Questionnaire Development for Investigating Manufacturers’ Decisions to Apply for Taiwan’s Eco-Label “Green Mark”

• Main Authors: Hsiang-yu Tsai, 蔡翔育
• Other Authors: Shu-chiang Lin
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/03989255449065466854

碩士 === 國立臺灣科技大學 === 工業管理系 === 102 === Carbon dioxide emissions and ecological damage have been dramatically increasing for the past few decades. According to International Energy Agency (IEA), the emissions have reached 31 billion tons in 2011. Facing the thorny issue, Taiwan’s Environmental Protection Administration (EPA) has been actively promoting various environmental protection policies. Launched in 1992, Taiwan’s eco-label, as is called “Green Mark”, aims to promote green products manufacturing among manufacturers and to encourage green consumptions in local market. The purpose of this study is to explore the influential factors of manufacturer’s decisions to apply for Green Mark. A total of 315 manufacturers were contacted to fill out the questionnaire in this study and 172 of them returned the questionnaire. KMO (Kaiser-Meyer-Olkin) test and Bartlett’s Test of Sphericity were used to test fitness of factor analysis. Analyzed results showed that 27 out of 39 questions and five factors were considered as valid indexes. These five factors are Green Mark identity, Green Mark benefits, corporate social responsibility, Green Mark application process, and Green Mark application system. Reliability test Cronbach’s value is 0.923 and 67.267% of variance was explained, which indicates that our designed questionnaire is valid in terms of construct validity and reliable. 90% manufactures have consensuses about the use of Green Mark as an identification and it is important that corporate takes charge of its corporate social responsibility. However, the consensuses about the ease use of Green Mark application process and Green Mark application system are much lower. Additionally, manufacturers consider the Green Mark recertification processes to be too complicated and may negatively affect their decisions to reapply Green Mark.