| Summary: | 博士 === 國立臺灣藝術大學 === 創意產業設計研究所 === 102 === Each country has its uniqueness of traditional culture and life style. As the promotion of cultural innovation industry becomes the core of national economic strategy, the global market is focusing on the design with local characteristics and the application of innovative design is being the competitive advantage of enterprises. Taiwanese prosperous cultural characteristics can be the potential application-value in design field as the source of innovative ideas and concept developments. However, current design theories, methods or models are not only hardly to fit the needs of the analysis of cultural comprehension and idiosyncrasy of cultural content but also leading to the research of theoretical model, framework of level attribution or new design model and strategy. We’ve seen the lack of overall design implement and application and the exploration of consumers’ comments and cognition. This approach undertaken in this study includes four phases. The first phase started with a synthesis of literature review, experts’ opinions, and appropriate principles from “cultural attributive analyses” and “transformational thinking in design” in order to establish the model of design. By the first phase, we implemented the design to develop the possibility of cultural characteristics applied to the product, which could be an indication of the effectiveness of this model. Moreover, we gave a questionnaire survey to 373 undergraduate and graduate students investigating consumers’ perception and preference and also took MDS analysis and SPSS Statistics to check the effectiveness of the implementation of this model and the influence factors of innovation design. Finally we checked the effectiveness of the promotion of this model in educational institutions. We gave recommendations, as reference for future design and marketing, in order to contribute to the cultural product design and clarify consumers’ cognition and demand.
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