| Summary: | 碩士 === 國立臺灣藝術大學 === 工藝設計學系 === 102 === In recent years, more and more soon-to-be-married couples spend time and money on wedding and wedding favors market emerges as a result. The wedding favors is the one part of the wedding which guests will take home as a reminder of your wedding and to thank guests for attending and blessing. It will spend a lot of time to find a suitable wedding favors to give weddings guests and hope they will like it. The objective of the study is to explore the soon-to-be-married couples and weddings guests each of care about wedding favors attributes and preference gift category, age and married status on difference preference, in the meanwhile, to understand the actual development situation of industry, and comparison operators, soon-to-be-married couples, wedding guests for wedding favors attributes and preferences discrepancy. In this study, two wedding favors companies were interview, and 57 questionnaires about soon-to-be-married couple, 253 questionnaires about weddings guest were collected. The study results showed that the three most important attributes for wedding favors were “Texture”, “Customization” and “Price” for both wedding favor companies. The soon-to-be-married couples paid much attention to the attribute of “Appearance lovely” and preferred to purchase “Candy” as gift to guest. The weddings guests considered wedding favors will be more and more popular in the future, it would be happier and impressed while receiving a wedding favors. They most like “Cookie or Cake” and care about the wedding favors attribute of “Texture”. Finally, some suggestions were provided for soon-to-be-married couples and wedding favors designers.
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