The Research of Business strategy of Touch Panel Industry in Taiwan：A Case Study of TPK

• Main Authors: Fang-Ju Lin, 林芳如
• Other Authors: 郭瑞祥
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/5x4ted

碩士 === 國立臺灣大學 === 會計與管理決策組 === 102 === Taiwan has once been the main focal point of global touch panel development and production. How could Taiwan touch panel manufacturers escape from the imminent threat posed by the Chinese counterparts, where they have advantage of first tier technology, people and customers? The aim of this study is to understand and analyze the case company TPK, being the global touch panel manufacturer leader, who originated from Taiwan, whose business strategy also reflected the chronicle of events of the Taiwan touch panel industry. The study further analyzed how TPK should respond to the pressure received from the global and Chinese markets, hoping to identify the threats and possible strategies that can be adopted by the touch panel industry. The study attempts to understand and analyze the touch panel industry by applying the Michael Porter Five Forces Analysis and the Diamond Model. The study also further analyzed the correlation between the industry structure and the competitive advantages thereof. The business strategies adopted by the case company provided possible solutions that could be referred by future studies on similar topics.