Study on Managerial Model of Company B based on “Built to be Healthy”

• Main Authors: Jian Cao, 曹堅
• Other Authors: 李吉仁
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/73827991542177753492

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 102 === China’s energy pipe industry is confronted with huge development bottleneck. Against such a background, it is of vital theoretical and practical importance to explore some kind of effective managerial model that is in line with the future development of Company B, and helps to realize its goal of “Built to be Healthy”. This study takes Company B as an example, and puts forward the “Built to be Healthy” dynamic managerial model features based on relevant literature review in the first place. Secondly, this study formulates strategic repositioning of the Company B in order to ensure “Built to be Healthy” and seek “Built to Last”, after detailed analysis of its external macro-environment and industrial environment, as well as its internal resource and capabilities. Afterwards, this study constructs a managerial model along such dimensions as corporate cultural construction, corporate governance structure, human resource mechanism development, sustainable core competency and operations management. Lastly, this study sums up the research and looks into the future.