| Summary: | 碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 102 === In recent years, profound changes and tremendous development have taken place in Chinese futures market, which changes from closed to open and is widely recognized by the capital market. The position of the futures companies as financial enterprises have also been greatly improved. In 2013, the launch of treasury bond futures will further accelerate the futures market to integrate into the core financial circle. Meanwhile, futures companies are confronted with unprecedented new situation and opportunities.
With innovative businesses, such as investment consulting, asset management and subsidiary of risk management services launched successively, futures companies’ traditional business structure began to enrich, and the discussion about these new businesses and development opportunities infiltrate into each company''s strategic decision-making and management process. In addition, futures companies really ushered in the era of competitive differentiation. In this new situation, how to make development strategies, how to further integrate the advantages of platform resources, and how to become industry leader in the next three years, are all significant strategic issues Everbright Futures Co.,Ltd faces.
This paper is based on the theory of enterprise competition strategy and uses several strategic analysis tools, such as PEST, Michael Porter''s Five Forces Model and SWOT to analyze the macro, industry and internal environment; and to make the comprehensive evaluation of the competitive environment which Everbright Futures is confronted with. Moreover, case study approach is used in this paper. By introducing the strategic development experiences of different types of overseas futures institutions (traditional independent brokers, futures commission merchants, futures sectors in large investment banks,) and futures companies in Taiwan ), including both the successful and failed cases, we try to figure out Everbright Futures’ strategic positioning, development goals and implementation plans in the new situation.
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