| Summary: | 碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 102 === Along with global economic development and the consequent solar in energy demand, the world energy problem has become an increasingly serious problem. As a source of clean energy, solar energy is undoubtedly the most competitive substitute, signaling the future development direction of electricity. China places great emphasis on solar energy development, and the development of solar energy and other new types of energy will become the focal point of Chinese energy policy.
While the solar energy industry is ushering in a major development opportunity, with the increasing maturing of the industry, competition is becoming fiercer and fiercer. As a professional solar energy product supplier, it is of vital importance for Jinghong Company to make use of its own strengths, grasp the opportunity, and formulate appropriate product strategy so as to fill the demand gap in the domestic market, and further strengthen its dominant position in the market.
This paper applies theory and methodologies in the field of strategy management to study the product strategy of Solar Battery Component of Jonghong Company.
The research methodologies applied to the thesis include PEST analysis and Porter’s five forces analysis, aiming to find out opportunities and threats from external environment. By analyzing internal environment of the company, current resource and capability, and advantages and disadvantages of the company are found. Based on the above internal and external environment analysis, this paper formulates the solar battery product strategy based on strategic and vision and goal, strategic thinking, target market choice, product positioning, competitive strategy and product development strategy. At the end of the paper, this paper formulates the solar battery product strategy implementation plan in terms of the solar battery product construction plan, human resource plan and financial plan.
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