Impacts of Cross-Strait Service Trade Agreement on the Fishery Wholesalers in Taiwan

• Main Authors: Chuan-Yu Wang, 王筌佑
• Other Authors: 雷立芬
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/46754487728010883317

碩士 === 國立臺灣大學 === 農業經濟學研究所 === 102 === Taiwan is surrounded by the sea. Except for Deep Sea Fisheries, fish farming for long-term development is becoming an important industry due to improvement of technology. Especially in marketing channels, Taiwan creates career opportunities to prop up the small-and medium-size businesses because of wholesale market operations. However as the time goes by, the necessity of traditional fish wholesale market has reduced through blooming improvement of information and communication technology. Cross-Strait Service Trade Agreement is going to open service industries including wholesale trade, retail trade and dealer…etc. It will impact to the supply chain of aquatic products and the market price. This study is based on the individual wholesaler perspective to think about the countermeasures and possible barriers. After that, the study can provide some suggestions to the government to adjust the whole industrial structure. This study is focus on a case analysis of a newly formed wholesaler which State of operation is stable. Nevertheless, if Cross-Strait Service Trade Agreement is signed, the wholesaler would no longer be competitive than the enterprises in China. Therefore, the wholesaler should open up new products, especially with secure authentication and organic aquatic products first. After that, the wholesaler needs to expand the market by multiple marketing channel, increase export trade. Finally, we cannot avoid the trend of Cross-Strait economy integration. We must prepare well for cooperating with China enterprise groups. However, we also need the consultants from government for related countermeasures. We would not lose the initiative.