| Summary: | 碩士 === 國立臺灣大學 === 新聞研究所 === 102 === A case study on TVBS was conducted under the trend of multiple platforms of new media era to explore the problems of cross-department resource integration in TVBS, the solutions and operational considerations of the managers, the performance of inner cross-functional team during the cross-department cooperation, the blueprint of organizational changes of TVBS in future, the attitudes and solutions of experts in related field on the problems TVBS has met.
It was found from the study that most of the problems were derived from cross-department cooperation when the TVBS’s junior staffs were doing new media business. Managers have also given the blueprint and operational consideration according to the problems proposed by junior staff, e.g., new media operational center will be established for resource integration, work procedure will be made based on the opinions collected from the departments, the system of work performance assessment will be established, agreements will be formed through staff training, and the goal of developing new media will be finding the exclusive mode of TVBS rather than benefiting.
The results of the study showed that the organizational changes conducted by TVBS according to the new media business in the past had all failed except the equipment improvement. However, the blueprint of organizational changes of TVBS in future coincided with Kotter’s 8-step change model. As for the performance of cross-functional team, the team has finished the goal of the stage, and the new department will take over the resource integration of cross-department in future.
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