| Summary: | 碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === Femtocell base station is developed to overcome the poor indoor communication quality. The advantages of Femtocell are many, including low-power, plug-and-play, low cost and indoor coverage enhancement of mobile broadband network. Thus, it has become the most popular wireless communication product of the next generation.
The company is the only IC design house in Taiwan that has developed complete solutions based on 3G Femtocell baseband chips. Through company research, data collection, market study and literature reviews, this paper explores the opportunities of how a start-up IC design house can leverage its competitive strength and product strategy to tackle with a market that will soon enter the growth stage of its product lifecycle. The paper will also discuss the knowledge and challenges of Taiwanese companies on key technologies of Femtocell.
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