A Study of the Mobile Commerce Business Model Innovation by Complex Operation at Taiwan Coffee Chain Stores— the Case of Dante Coffee
碩士 === 國立臺灣大學 === 商學組 === 102 === According to the research from Institute for Information Industry (III), the scale of Mobile Commerce market in Taiwan has attained to 48 billion and 310 million NT dollars. And the consuming behaviors from customers through mobile webpages accounts for over 60 perc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49668857974510922764 |