The Study on Intentions of Continuous Usage of Mobile Instant Messenger- The Case of LINE
碩士 === 國立臺灣大學 === 商學研究所 === 102 === In April 2014, the number of global users of mobile app LINE reaches 40 million, and LINE is also the one that people in Taiwan uses most. Therefore, this research tends to understand what the motives to use LINE are. This study initiates from Uses and Gratificat...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19140367559883474558 |