A Research of Industrial Development and Business Model Analysis of Crowdfunding

• Main Authors: Po-Hao Tseng, 曾柏澔
• Other Authors: Ruey-Shan Guo
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/73368279769109041660

碩士 === 國立臺灣大學 === 商學研究所 === 102 === Since crowdfunding platform Indiegogo founded in 2008 and Kickstarter in 2009, this innovative funding model has spread from the United States to the whole world, and it match the both side of the fundraising market through a disintermediation way and lower the entry barrier, the project creator could show their idea or the prototype of their product, to attract website users to pledge money, and provide rewards to these users after the project is successfully executed. It is estimated that there are over 500 crowdfunding platform in the world, and can be categorized into four primary types: reward-based、donation-based、equity-based、credit-based. The crowdfunding industry is growing fast, the entry barrier is low and the competition is intense, the winner-take-all phenomenon is not remarkable, but the ecosystem is evolving gradually, and some countries start to make laws to regulate this new funding channel. There are about ten notable crowdfunding platforms in Taiwan, but relative laws haven’t been legislated yet, as a result, it’s hard to build and develop credit-based and equity-based platforms. This research hopes to understand the current situation of crowdfunding industry and it’s positioning in the fundraising market based on the data collected. Additionally, this research aims to identify the weakness of the current business model and platform strategy of crowdfunding platform as a platform-mediated network, and present possible ways to improve. This research uses the concept of disruptive innovation to analyze the difference between this new fundraising model and the traditional venture capital model. Besides, this research uses qualitative method to analyze crowdfunding platform as a multi-sided network through the platform-mediated network and platform strategy point of view. Furthermore, this research combine platform network and business model canvas to analyze the business model of crowdfunding platform, aim to provide the improved strategies and business model.