Capitalizing on International Demand for Japanese Comics
碩士 === 國立臺灣大學 === 商學研究所 === 102 === As international demand for translated Japanese comics or manga start to be perceived through the proliferation of scanlation sites and aggregators, Japanese publishers are hard pressed not to take any action especially when sales are declining in their home base....
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73715545778437117185 |
| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 102 === As international demand for translated Japanese comics or manga start to be perceived through the proliferation of scanlation sites and aggregators, Japanese publishers are hard pressed not to take any action especially when sales are declining in their home base. And with fans taking matters of unfulfilled needs and lengthy time lag from Japanese publication date to international release date into their own hands through sharing online, it is obvious that the internet has yet again proved to be the new channel preferred by consumers in acquiring what they want. This research will provide an analysis on the manga/comics industry by utilizing the Porter''s Five Forces Model and attempt to introduce a new business model to capitalize on this demand. Whereas the failed attempt of JManga.com and the successful transformation of Crunchyroll will be used as cases in point in the introduction of the new business model.
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