Relations in Musical Multimedia: Take “the Polarity” in Lady Gaga’s Three Music Videos for Example

• Main Authors: Huei-Jie Yang, 楊惠絜
• Other Authors: 王育雯
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/49218196633918663066

碩士 === 國立臺灣大學 === 音樂學研究所 === 102 === 　In recent years, Lady Gaga has become a major pop icon. She is successful not only because of her “eccentric” behavior in front of the media, but also because of her music. Lady Gaga’s shocking music videos are always the focus in discussions of her works. In this paper, I argue that there is a striking factor in Lady Gaga’s videos: the polarity. The factor shows up in the manifesto delivered at the beginning of Gaga’s video Born This Way: “...And as she herself split into two, rotating in agony between two ultimate forces, the pendulum of choice began its dance.” This paper argues that the stories and images in Gaga’s music videos, as well as her lyrics all feature the polarity, while her music may not. 　On the other hand, in his book Analysing Music Multimedia, Nicholas Cook has mentioned that there are three different models of multimedia: conformance, complementation, and contest. It seems that he implied there would only be one model at one time. However, in this paper, after analyzing three music videos of Lady Gaga, I found that there would be different models at one time. 　This paper will analyze three of Gaga’s videos—Bad Romance, Judas, and Born This Way—in terms of the multimedia interactions presented in the works.