Brand Development Strategy of Korean Cosmetics Brand in Taiwan-The Example of AMOREPACIFIC Corporation
碩士 === 國立臺灣大學 === 企業管理碩士專班 === 102 === Abstract The Korean cosmetics company AMOREPACIFIC is trying to develop its brands to Taiwan market even though the market entry is limited. Especially in department store as a foreign company, brand development strategy would be another challenge for AMOREPAC...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x99tq6 |