Diamond Plus, Wedding Shoes Business Plan

• Main Authors: Chun-Ting Jennifer Yu, 游鈞婷
• Other Authors: 陳俊忠
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/37011209805795247719

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 102 === This business plan illustrated how to start-up a successful retail business in Taiwan, based on the research and the retail management experience through parental company. Diamond Plus provides an access to the current wedding industry situation. This business plan also builds on the basis of more than thirty years of footwear retail experiences. The foundation of this business lay out through its core principles and products. This business plan used wedding shoes as product to enter the wedding industry and then further develop into different aspect such as wedding consultant, wedding accessories, honeymoon and etc. We will become pioneer in the wedding industry to provide the custom customer services for the wedding shoes. After stabilized the footwear business, the he business plan also addresses other possible business opportunities to help expand the gross profitability.