A multi-sided platform for Transparent For Food (TFF)

• Main Authors: Nichlas Gylling Hansen, 韓季林
• Other Authors: Hsueh-Liang Wu
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/34901610445915757797

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 102 === Transparency For Food will be based on a B2B e-commerce website that specializes in complete transparency between food prices across international borders. The founder is a former area export manager whom acquired work-experience from a top performing global Food-Trader. Transparency For Food provides companies with an accessible database including a selling &; buying option that features easy navigation through various products, prices and veterinary diplomas. The database offers sellers the opportunity of reaching a far larger international cliental as well as generating direct marketing through emailing to potential clients. On the buyer side, it offers a list of comparable prices on available products from numerous international producers. Consequently, the platform will increase the output for manufacturers as well as making it cheaper for distributors, wholesalers, caterings and retailers. The initial focus will be on creating a large database through inviting the biggest international wholesalers to create a profile on the website. Secondly, the large database will be used as argument for attracting sellers. It is essential to target the corporate levels of supplying &; buying corporations when market development is taking place. The reason is that commission-based buyers and sellers naturally would not be willing to expose their high prices on the platform. The competitive threat is limited to inefficient food-trader platforms and Alibaba.cn. In order to limit the threat of new entrants and prevent strategy duplications from Alibaba, the shipping quotes will be reduced through collaboration with one or two market-leader shipping lines, which in return will be given exclusive rights to be the shipping-organ in the contracts. The project require an additional investment of 327,700.00 USD, which will fund the operating loss from two startup years. In the consecutive year of operating, it is the goal that the sales income will reach USD 200,000.00, based on broker fees per contracted deal between buyer and seller. In particular, long-term increase of income will be generated through additional dealings from existing users. The revenue model will secure a substantial high profit margin after year two and onwards.