K9 NatureHolic: a pet shampoo business plan

• Main Authors: Alain Truche, 謝安來
• Other Authors: Miriam Garvi
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/20404051785710220133

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 102 === K’9 NatureHolic is a newly established Taiwanese company that sells a line of natural pet shampoo to provide a healthier alternative to conventional shampoos. The business plan explores in detail the pet products industry market as well as the pet shampoo market in specific. Factors that affect the industry and K’9 NatureHolic are discussed and a marketing strategy is formulated to fit the company’s current situation.