A Study on Operating Model and Service Innovation towards Motorcycle Dispatch

• Main Authors: Hui-Lung Lu, 陸輝龍
• Other Authors: I-Hsuan Hong
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/95372796879891313657

碩士 === 國立臺灣大學 === 工業工程學研究所 === 102 === The Motorcycle Dispatch Service in the metropolitan area is specialized for the door-to-door speedy delivery of documents or small volume of goods, with its advantages of flexibility, timeliness and convenience. As time is the top priority considered for the dispatch, the riders are naturally paid at per-piece basis and they’re forced to face the challenges with dangers and uncertainties among various traffic and route situations, thus often causing the work and the income unmatched. Taxi is also a common and convenient vehicle used in a metropolitan area. Owing to the technologies of GPS tracking and auto dispatching system, the Taxi Fleets operate more efficiently than the drivers going around the streets. Although Taxi drivers and Motorcycle curriers serve different subjects, their business model and service innovation are quit alike, such as jobs dispatching, locations finding, call centers, APPs…etc. Therefore, this study proposes “Motorcycle Dispatching Service Cloud Platform” and discusses its innovative business models and service approaches. It also adopts some concepts from The Fourth Party Logistics (4PLR) about the roles of an information, communication and technology (ICT) integrator and the intellectual provider. The study aims to improve the customer’s satisfactions and the dispatch rider’s income by providing instant information and better market environment. The innovative business models and new business opportunities are discussed according to some paradigm cases from the industries involving motorcycle dispatch service, taxi fleet and the cloud dispatching APPs.