A Study of Choosing Strategic Partner of New Product Development in Textile Industry

碩士 === 國立臺灣大學 === 工業工程學研究所 === 102 === The environment of Taiwan textile industry remains less competitive in comparison with China or East South Asia countries, such as human resource, electricity fee, monetary policy and custom tax. Many Taiwan makers moved to other developing countries to lower c...

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Main Authors: Iuan-Chang Cheng, 鄭淵漳
Other Authors: 陳達仁
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/64410065057155878079
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spelling ndltd-TW-102NTU050300382016-03-09T04:24:05Z http://ndltd.ncl.edu.tw/handle/64410065057155878079 A Study of Choosing Strategic Partner of New Product Development in Textile Industry 紡織業新產品開發的策略夥伴選擇標準之研究 Iuan-Chang Cheng 鄭淵漳 碩士 國立臺灣大學 工業工程學研究所 102 The environment of Taiwan textile industry remains less competitive in comparison with China or East South Asia countries, such as human resource, electricity fee, monetary policy and custom tax. Many Taiwan makers moved to other developing countries to lower cost, while still facing difficulties of could not stand the same level as local maker. Due to difficult environment, Taiwan textile industry focuses on R&;D of textile fabric to satisfy consumer’s demand and has become saturated, such as heat-generated fabric or cool fabric. Taiwanese textile companies also provide low cost and big scale manufacturing. The maturity of nano technology in biotech also provide opportunities for textile business, stimulated the revolution of “collagen inside textiles”, in which companies could get the patent to prevent the imitation. This research is focused on the importance of strategic partners. According to the literature review, we used 4 criteria to design the questionnaires and to evaluate the weight sequence of each scope. In this case study, we aim to investigate TAI YUEN TEXTILE CO., LTD and its strategic partners management procedure of supply chain during new functional yarn development, by up-downstream strategy integration, narrow the long tail impact, maximum the profit and mass –customization. In this case study, we employ MCDM criteria to investigate and design the questionnaire to study the strategic partners procedure via expert interview, to represent the entire success experience in the case study. After the interview and research, we found out that the strategic partners competitive management, enterprise macro environment and manufacture features show a positive correlation. This research can help to better understand the success of R&;D strategic partner’s management and hope to bring new ideas for Taiwan textile industry. 陳達仁 2014 學位論文 ; thesis 59 zh-TW
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language zh-TW
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description 碩士 === 國立臺灣大學 === 工業工程學研究所 === 102 === The environment of Taiwan textile industry remains less competitive in comparison with China or East South Asia countries, such as human resource, electricity fee, monetary policy and custom tax. Many Taiwan makers moved to other developing countries to lower cost, while still facing difficulties of could not stand the same level as local maker. Due to difficult environment, Taiwan textile industry focuses on R&;D of textile fabric to satisfy consumer’s demand and has become saturated, such as heat-generated fabric or cool fabric. Taiwanese textile companies also provide low cost and big scale manufacturing. The maturity of nano technology in biotech also provide opportunities for textile business, stimulated the revolution of “collagen inside textiles”, in which companies could get the patent to prevent the imitation. This research is focused on the importance of strategic partners. According to the literature review, we used 4 criteria to design the questionnaires and to evaluate the weight sequence of each scope. In this case study, we aim to investigate TAI YUEN TEXTILE CO., LTD and its strategic partners management procedure of supply chain during new functional yarn development, by up-downstream strategy integration, narrow the long tail impact, maximum the profit and mass –customization. In this case study, we employ MCDM criteria to investigate and design the questionnaire to study the strategic partners procedure via expert interview, to represent the entire success experience in the case study. After the interview and research, we found out that the strategic partners competitive management, enterprise macro environment and manufacture features show a positive correlation. This research can help to better understand the success of R&;D strategic partner’s management and hope to bring new ideas for Taiwan textile industry.
author2 陳達仁
author_facet 陳達仁
Iuan-Chang Cheng
鄭淵漳
author Iuan-Chang Cheng
鄭淵漳
spellingShingle Iuan-Chang Cheng
鄭淵漳
A Study of Choosing Strategic Partner of New Product Development in Textile Industry
author_sort Iuan-Chang Cheng
title A Study of Choosing Strategic Partner of New Product Development in Textile Industry
title_short A Study of Choosing Strategic Partner of New Product Development in Textile Industry
title_full A Study of Choosing Strategic Partner of New Product Development in Textile Industry
title_fullStr A Study of Choosing Strategic Partner of New Product Development in Textile Industry
title_full_unstemmed A Study of Choosing Strategic Partner of New Product Development in Textile Industry
title_sort study of choosing strategic partner of new product development in textile industry
publishDate 2014
url http://ndltd.ncl.edu.tw/handle/64410065057155878079
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