Exploring Factors Affecting Mobile Device Users’ Continuance Motivation and Stickiness: The Perspective of Uses and Gratification Theory
碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 102 === The rising and rapid widespread of mobile devices have significantly changed the way modern people interact through various sorts of messages. Given wireless networking technologies are becoming more and more mature; the rapid development of hardware and softw...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52750822153488141286 |
