Effects of Mobile Advertisements Promotions on Customer Values and Consumer Behavioral Intentions: An Empirical Study
碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 102 === With increasing popularity of wireless network and mobile communication, mobile advertisements are becoming a new communication channel with consumers. Such kind of advertisements includes promising features to proffer direct, personalized, two-way communicati...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74769948211094512872 |