A Dual-Path Communication Model for mobile marketing APP: Integration of An Elaboration Likelihood Model and Advertisement Attitude Dual-mediation model
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 102 === This study was employed by the elaboration likelihood model (ELM) and the dual-mediation model. Combined these two models to construct communication effects of mobile marketing APP. Explore the both effects of image correlation and argument quality on "m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22yzbv |