The influence of community members on the buying decision in non-anonymous word of mouth marketing research-FB community as an example.
碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 102 === Social media is one of the influencing key to make purchasing decisions for modern consumers."Top 100 websites of Taiwan" from the magazine of "Business Next"in 2013, there are 30 community websites on the list, not only the number is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3acut5 |