| Summary: | 碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 102 === In recent years, the smart devices have been popular. Through slide the screen tablet and smart phone devices can be uploaded and downloaded files quickly from the cloud space immediacy and convenience. Cloud storages have become prospects promising industry. Cause complete storage tool is future trend for user requirement.
In this study it explores new and old storages alternative in technology transfer. The primary goal of this study is to explore the factors that affect the attitude and intension towards switch from flash drive to cloud storage system, and the research is based on the scholar of Fishbein and Ajzen(1980) proposed the Theory of Reasoned Action. The research combines Information System Success Model and Innovation Diffusion Theory to discuss user’s attitude toward switch. The research makes use of Technology Anxiety and Convenience as a moderating variable to discuss the impact on the user’s attitude and intension. In sampling, the empirical objects in the survey consist of users of cloud storage system. In total, 330 questionnaires were sent out and 287 effective questionnaires were returned with effective recovery rate of 86.9%.
The research used descriptive statistics, reliability analysis, validity analysis, factor analysis and Structural Equation Modeling was applied to examine the proposed research hypotheses. After the empirical research, the results of the study are as follows：(1) System Quality doesn’t have significant positive influences on attitude toward switch. (2)Information Quality has significant positive influences on attitude toward switch. (3)Relative advantage has significant positive influences on attitude toward switch. (4) Compatibility has significant positive influences on attitude toward switch. (5) Complexity has significant negative influences on attitude toward switch. (6) Technology Anxiety doesn’t have significant negative moderating the attitude toward switch and intension toward switch. (7) Convenience has significant positive moderating the attitude toward switch and intension toward switch. (8) Attitude toward switch has significant positive influences on intension toward switch. The findings of this study provide conclusion and suggestion for cloud storage system operators to understand user’s intention and other factors development, promotion on the reference.
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