The characteristic and Participation of Delicate Food Blog

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 102 === The background of this research is the web blog development in recent years, I try to analyze and research the restaurant operators think about what is the value, social power and influence of the food blogger. The study examined the restaurant operators wh...

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Main Authors: Huang, Chih-Ling, 黃姿綾
Other Authors: Tsai, Hsien-Tung
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/29602586988340050818
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spelling ndltd-TW-102NTPU11210182016-02-21T04:27:15Z http://ndltd.ncl.edu.tw/handle/29602586988340050818 The characteristic and Participation of Delicate Food Blog 美食部落格特質及參與行為之研究 Huang, Chih-Ling 黃姿綾 碩士 國立臺北大學 企業管理學系碩士在職專班 102 The background of this research is the web blog development in recent years, I try to analyze and research the restaurant operators think about what is the value, social power and influence of the food blogger. The study examined the restaurant operators who allocated in north Taiwan, through unstructured face to face interview. The researchers examined possible relationship of vitality power, expert power, ethical power, charisma power and consumer influence between these practices. If the operators very care about the product’s value or characteristic, ethical and charisma power will be the important factors. Tsai, Hsien-Tung 蔡顯童 2014 學位論文 ; thesis 65 zh-TW
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description 碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 102 === The background of this research is the web blog development in recent years, I try to analyze and research the restaurant operators think about what is the value, social power and influence of the food blogger. The study examined the restaurant operators who allocated in north Taiwan, through unstructured face to face interview. The researchers examined possible relationship of vitality power, expert power, ethical power, charisma power and consumer influence between these practices. If the operators very care about the product’s value or characteristic, ethical and charisma power will be the important factors.
author2 Tsai, Hsien-Tung
author_facet Tsai, Hsien-Tung
Huang, Chih-Ling
黃姿綾
author Huang, Chih-Ling
黃姿綾
spellingShingle Huang, Chih-Ling
黃姿綾
The characteristic and Participation of Delicate Food Blog
author_sort Huang, Chih-Ling
title The characteristic and Participation of Delicate Food Blog
title_short The characteristic and Participation of Delicate Food Blog
title_full The characteristic and Participation of Delicate Food Blog
title_fullStr The characteristic and Participation of Delicate Food Blog
title_full_unstemmed The characteristic and Participation of Delicate Food Blog
title_sort characteristic and participation of delicate food blog
publishDate 2014
url http://ndltd.ncl.edu.tw/handle/29602586988340050818
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