| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 102 === This mega leisure and wellness estate case is far from other typical construction cases, in terms of development model, construction method, and marketing strategy. It challenges the modern designing frame of amalgamated dwelling by inviting 26 internationally well-known architects from 11 countries to collaborate the architecture art development and design. This case is filled with diversified and innovative creativities through the integration of nature, estate, landscape, esthetics, art, lifestyle and wellness.
Leisure estate with villa style is eagerly pursued by people who are looking for life quality or by architect. Many magnificent projects utilize natural advantage in geography to build unique household based on customer’s needs, from architecture planning, interior landscape design, to professional implementation and management.
This estate case studies to provide quality wellness environment to people, a multi-purpose park for living, sporting, and relaxing is therefore built with focus on friendly and barrier free design, stylish hot spring villa, modern architecture art gallery and functions of banquet halls, wedding ceremony, leisure, and wellness.
This estate case studies innovative product design as well as service value creation to explore organization structure and product innovation. We aim to understand how a specialized and premium product positioning can be rewarded by recognition and reasonable profit as return.
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