The Effect of Equity Theory on Customer Reacquisition
碩士 === 國立臺北大學 === 企業管理學系 === 102 === The realization of mobile number portability (MNP) has increased the mobility for cell phone consumers. This, however, has also led to a higher customer turnover which affects the application of strategies by the telecom operators in building, maintaining and r...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11515234256225288569 |