Exploring the Benefits of Social Media Marketing on Brands and Communities
碩士 === 國立臺北大學 === 企業管理學系 === 102 === In the recent years, social media becomes a new communication channel in marketing. Social media marketing may not only help to understand customer needs for marketer, but also promote brand commitment. However, still very few researches focus on how the social m...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43283119847792141515 |