Taxi Drivers’Attitude toward Anti-Fraud Information : Take the Public Radios as an Example

• Main Authors: TSENG,CHIH-CHAO, 曾志超
• Other Authors: LIN,YU-SHENG
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/m5jyqk

碩士 === 國立臺北大學 === 犯罪學研究所 === 102 === This study aims to understand whether reports of new and active scams broadcasted via state-owned radio channels enhance the capacity of the primary radio audience (professional taxi drivers) to better detect and avoid fraud, with implications on the future role of state-owned radio channels in raising awareness and reducing the overall incidence of victims to fraud. The study utilises surveys designed to test hypothetical conditions based on the elaboration likelihood model - 221 taxi drivers were surveyed either at rest stops or hailed as part of a commute between 13-15/06/2014 and 20-22/06/2014, with 221 verified survey responses subsequently recorded. The results show that: (i) The capacity of survey respondents to accurately recognize scams appear to be more dependent on the sophistication of the scam in question and is independent of the respondent's age, level of formal education and other demographic indicators. Fraudulent claims of kidnapping and ransom request are readily identified as scams by most respondents, whilst less frequently encountered and more elaborate scams involving alleged compensation claims or tax breaks are less readily identified. (ii) Whilst 88.2% of the respondents are aware of the existence of state-owned and operated radio stations, only a small number were able to accurately identify the actual channels. (iii) The majority of respondents expressed dissatisfaction when it comes to existing efforts of state-owned radio channels in alerting the general public to active scams as well as that of the wider government strategy in addressing the rising tide of fraudulent schemes. However, most are keen to see more government action to promote scam awareness and effectively reduce the number falling victim - the results of the current study aims to shed light on this particular sentiment as well as raise the potential for areas of future research.