| Summary: | 碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 102 === Cultural and creative industries emerge from creativity and cultural aggregation through the formation and application of intellectual properties. They could not only make money and create job opportunities, but could also promote national esthetic competence and improve living environment. In recent years, led by global trend of creativity economy, Taiwan’s government has named the cultural and creative industries as one of the country’s six major new industries. In order to promote the development of the country’s cultural and creative industries, create a social environment of culture and creativity, make the best use of science and innovative R&D, foster talents in the cultural and innovative industries, and proactively develop domestic and overseas markets, Taiwan’s government promulgated “Law for the Development of the Cultural and Creative Industries” in 2010, as part of its ongoing efforts to promote the country’s cultural and creative industries. In hopes of maximizing the benefits of developing a cultural subject, Taiwan’s Ministry of Culture and Industrial Development Bureau has recently learned the “One Source Multi-Use (OSMU) approach from Korea in order to upgraded cultural and creative industries.
I-Ching and Bagua symbol (the Eight Trigrams and the Book of Changes from ancient China) has been widely applied in the Chinese ordinary life for thousands of years. This article will mainly explore how to transfer such intangible elements of Chinese culture into the tangible, usable innovative products. We hope to make product users to realize, approach, explore, and to be inspired by I-Ching and Bagua symbol via the product developed by the Chinese culture. During the process of exploration, product users could build up a positive value proposition from the essence of the inherent Chinese culture, while changing their old concept towards cultural and creative industries that is merely about production and manufacture. In fact, there could be no any tangible culture product in the entire industry China. For example, “knowledge” could be capital, material, or even products. The article uses the culture of the I-Ching and Bagua as an example of product innovation and development, while consolidating the cultural implications in the interaction among the I-Ching and Bagua, position and residence (in the geomantic omen). Then we introduce these cultural elements into culture product design, so as to develop innovative culture products and enhance the value of traditional industries. Eventually, we hope to create new economic value in the markets of cultural consumer products.
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